Hank Yuloff is a targeted marketing tactician with more than 30 years experience keeping companies “top-of-mind” with their customers.
In high school, after winning a writing contest to attend a Beatrice Foods stockholders meeting as a field trip, Hank Yuloff was given a Cross pen and pencil set with the corporate logo as a remembrance. Years later, that meeting continues to shape his career.
After graduating from San Diego State University with a degree in Advertising and Public Relations he began his career working for two newspapers and then became a President’s Club member for both a direct mail company and a promotional products company (he was also one of their sales managers) before opening Promotionally Minded, in 1997. They specialize in targeted marketing plans (under the OurMarketingGuy.com brand), logo development, client retention and appreciation programs, and run a nationally recognized promotional products company (that pen and pencil set the ball rolling).
He has many years of Board of Director experience for several non-profit organizations, including 2 years for a religious school and 6 for his Los Angeles Neighborhood Council. He is a past president of his local Chamber of Commerce (having served 25 years on their board) and the Specialty Advertising Association of California.
Hank has received numerous awards for public service, including the Tami Ginsburg Celebration of Service Award by the United Chambers of Commerce in Los Angeles. The award is given to the individual who, from amongst the 23 Chamber members, has shown a continued involvement in many facets of the community as a volunteer.
He is the author of the book, “49 Stupid Things People Do With Business Cards… and How To Fix Them” and he has a NEW book, “The Marketing Checklist – 80 Simple Ways to Master Your Marketing” which became a New Arrivals Best Seller on Amazon.com. Hank and his wife of 24 years, Sharyn, host a weekly radio show with the same name (The Marketing Checklist).
They are very excited to be opening a new branch of Promotionally Minded called Sedona Marketing Retreats. That company will create two types of 4-day events: For partner-owned small businesses, they will create custom marketing plans in a highly focused, one-on-one setting AND they will also host small group marketing bootcamps in a mastermind setting for similar, major demographic entrepreneurs.
In Spring of 2016, Hank and Sharyn are very excited to be appearing in an entrepreneurial mini-series with Brian Tracy, called Living Your List.
And… after all these years… Hank still has that pen and pencil set!
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Interview Questions to Ask Hank (…and his answers)
1. What are some of the biggest challenges you find businesses to have in their marketing?
They are so business doing what they do, that they do not make the time to MARKET what they do. It’s something everyone thinks they have a handle on but don’t realize how easy it is to mess it up.
2. What’s the first step every business should take in putting together their marketing plan?
You have to know who your clients are. That means demographically easy to recognize.
3. In reading your bio, you seem to have a soft spot for non-profit organizations… why is that?
We have to give back.
Most non-profits are run by volunteer boards who all run their own companies
They do the kind of work we all should be doing.
My wife has her masters in NP management.
4. Why did you write 49 Stupid Things People Do with Business Cards and How to Fix Them?
When people begin in business, one of the first things they do it get business cards and have no concept what their “look” is going to be. And when they GET that look, the cards, many times do not change.
I meet hundreds of people and got so tired of seeing bad designs, I had to give help.
We teach our clients to blog and the first thing that we teach them is to write about the questions people SHOULD ask them – well this book was an answer to the “What should my business cards look like?” question
5. Can you give us a couple of those ways?
6. In your Sedona Marketing Retreats company, you seem to stress the mastermind setting of small groups – what’s that all about?
7. Can you remember the first promotional product order you ever created?